Friday, December 13, 2013

COMM 510 - Writers on Writing


Choose one of the archived articles from Writers on Writing and create a blog post that describes the author’s perspective on the writing process. Do you agree or disagree with the author? Has your thinking changed throughout this course regarding a writer’s perspective in the social media environment? Explain your answer by providing examples.

The article I chose was A Literary Pilgrim Progresses to the Past by Andrae Aciman. I wholeheartedly agree with his thoughts on the “hidden nerve,” which is the heartbeat of their writing. Aciman states that he begins his own journey by writing about a place, and his hidden nerve is to write about loss or “feeling unhinged in provisional places where everyone else seems to have a home and a place, and where everyone knows what he wants, who he is and who he’s likely to become” (Aciman, 2000, p. 1). Although we’ve never discussed this article, my belief is that my sister, who is an author, writes from an emotion as opposed Aciman who writes from a place.

I love how Andrae closes his article by suggesting that writing creates a parallel universe where the write is allowed to takes liberty with their memories and re-creates them as they would like them to be. He suggests that memoirists write about their lives in the way they would like others to see their life, not about how it really was. This way, we can see our lives through the eyes of others and begin to make sense of our life story. For me, this whole idea opens up a psychological study of why we feel the need to alter our own history. It could be argued that we alter it to impress people or perhaps to gain their sympathy. But maybe it is something entirely different. Maybe we do it to accept ourselves. What a thought-provoking article!

Aciman, A. (2000). A Literary Pilgrim Progresses to the Past. Writers on Writing.
http://www.nytimes.com/library/books/082800aciman-writing.html

Tuesday, November 19, 2013

Image, Reputation, & Communicating Character


View the videos Eye to Eye: A-Rod Speaks Out and How Deep Is the Damage for Alex Rodriguez?  Create a blog entry titled “Image, Reputation, and Communicating Character.” Assess image as part of a corporate, organizational, or professional strategy. Examine the value that reputation adds over time and discuss the importance of shaping and communicating a character commodity or brand. Evaluate the role that advanced and influential communications can play in the sharing of both information and misinformation. Compare and contrast public admiration to public backlash and examine the avalanche of communications that can ensue when the public suspects character flaws. 



Integrity is one of the most important elements to any individual or corporation. Unfortunately, it is not one of the most common elements. If a person maintains their integrity, the “stock” or value is going to increase and that is something that is developed over time. Developing a reputation over time has the potential to work for or against a company. What I mean by that is if a company has a reputation for excellent guest service then people will come to expect that high level of guest satisfaction as the new “standard” for that company. Therefore, businesses may face the challenge of constantly having to outdo themselves since they have set a new expectation.

For example, The Walt Disney Company is known for their strong female heroines in their stories and many feel these character make good role models for young girls. However, in an effort to appeal to a contemporary market, Disney “sexualized” their “Brave” heroine, Merida. As a result, over 200,000 signatures petitioned for the company to lose the makeover and bring back the original Merida. It worked. Company CEO, Bob Iger, made a statement to revert Merida’s new image and that making her “skinnier, sexier, and more mature in appearance” was a “disservice” to young children. The response from The Walt Disney Company worked for a couple reasons. First, Iger admitted that they made a mistake and took the necessary steps to correct the error. In addition, he protected the company’s brand by validating “girls’ capacity to be change agents in the world rather than just trophies to be admired” (change.org, 2013). Disney’s reputation remains intact.

ku-xlarge.jpg

The reason Alex Rodriguez’s response did not work is that, initially, he did not tell the whole truth. Therefore, he lost his integrity with his fans and damaged the reputation of MLB in the process. By not being honest and admitting his mistakes at the outset, Rodriguez lost credibility with audiences worldwide. Unfortunately, his reputation is in pieces and MLB’s reputation is cracking under the pressure. 

Wednesday, November 13, 2013

COMM 510 - Blog Best Practices


Assignment: Choose a blog and analyze the functions and substance of the blog as a form of writing and information delivery. In your opinion, what are the “best practices” when creating a blog to ensure appropriate form, function, and substance? 


My roommate introduced me to a blog called “300 Sandwiches,” which you’ve probably seen featured on The Today Show’s website. The purpose of her blog is unique – she made her boyfriend a sandwich one day and he jokingly commented, “You are 300 sandwiches away from an engagement ring!” His off-hand remark sparked her blog. The substance of her blog is to keep her readers informed as she embarks on this journey of making 300 sandwiches in order to get a proposal. It's content is mainstream enough to appeal to a wide variety of readers (it’s about food!), but offers a unique twist (she’s making sandwiches in exchange for an engagement ring!), which is what makes it so popular.

While I am certainly no blog expert, it seems to me there are some basic best practices that go along with this trend. I think focus and unique-ness are key.

As I mentioned, this blog has a really good focus and is clear about the “thesis” of what she is sharing.

url.jpgRegarding unique-ness, there are dozens of blogs about food out there, but this one is different because there is a special story behind it. In addition, there is something at stake – a proposal. So reading each post is like watching a new episode of your favorite television show. The reader is on this journey with her!

Of course it helps if you can be engaging as a writer as well. This blog keeps things interesting by occasionally posting a sandwich that includes “forbidden foods” of her long-time boyfriend so we get to see his reaction to her making a sandwich with foods he doesn’t care for. She also throws in some variety by making sandwiches for breakfast, for travel, dessert sandwiches, etc.

Obviously this blogger is doing something right since she and her boyfriend have been featured on the Rachael Ray show and will have a book coming out in 2015 documenting their 300 sandwich journey.

Read the blog here: http://300sandwiches.com/

Thursday, October 31, 2013

Social Media Tools


Assignment: Choose two Social Media Tools that you have not used before and try them out. Compare these two tools and share your thoughts about which one will reach audiences most effectively. Explain your rationale.
The two social media tools I chose to review were Social Bookmarking and Mashups. I have never engaged in either of these social media tools so I decided to give them a try!
For the social bookmarking site, I chose Diigo. I’d heard of this site before but was honestly too intimidated to try it out. But for this assignment I decided to brave the world of Diigo. I’m still exploring the site, but so far I have created a “list” and added two separate websites. I haven’t quite mastered the “highlight” feature yet – it still eludes me, but I’m trying! I like the idea of social bookmarking where I can keep all my websites or articles of interest in one place with personal notes and highlighted sections all neatly labeled and categorized. I also like the idea of sharing my bookmarks with others, but I believe I’ll mostly keep this site for myself. In fact, I can see Diigo becoming my “academic” site to organize any information I may use for school such as articles for research papers, videos for content and sourcing, etc.
The other social media tool I chose was a mashup site. The site I decided to try was Popurls. This is a mashup site that gives you all the trending social news from various sites. Categories of Popurls include Entertainment, Technology, Politics, and more. I really like how this site takes the most popular stories from websites and puts them into one convenient location.
It is difficult to say which of these tools will reach audiences most effectively since both of them serve very different purposes. A social bookmarking site could be more effective since people enjoy sharing their thoughts, opinions, and experiences. But don’t they have Facebook for that? You could also argue that a site like Popurls would not be as effective since individuals do not like to entertain ideas and opinions outside their own. For example, an individual may be religious about retrieving his or her news from CNN versus FoxNews. In this case, the individual would head straight to the CNN website.
However, I do believe that mashups are more popular since they tend to bring together two things and meld them together. For example, the 2013 Grammys featured PSY Gangnam Style doing a mashup with MC Hammer’s Too Legit To Quit. People went crazy for the combination.
See the Grammys video here: http://www.youtube.com/watch?v=12gfHA6vwj0
The Grammys mashup was so popular that the Walt Disney Parks & Resorts Creative Entertainment department decided to incorporate this into the ever famous “Hooplah” of Star Wars Weekends where the characters of Star Wars simulated the PSY and Hammer mashup. It was a hit!
See the Star Wars Weekends video here: http://www.youtube.com/watch?v=nmD1sW2vgmU
Therefore, in general, I feel mashups have the potential to be most effective to audiences. However, that is not to say that social bookmarking sites may not catch on in the future.
I really enjoyed this assignment for my COMM 510 class and getting my feet wet in these social media sites!

Tuesday, October 22, 2013

COMM 500 - Technology Takes Over


Assignment: After reviewing this week’s resources, create a blog entry titled “Technology Takes Over.” Share your thoughts regarding Joe Sabia’s unique use of technology to tell a story. Explore the use of advanced technology and its power to replace human activity, communication, and personal interaction. In your opinion, what drives society’s obsession with technology, and what impact will M2M have on the future of the American worker and the national economy?


After watching Joe Sabia’s storytelling technique, all I can say is “wow.” He was maneuvering his device so fast that it was almost distracting. However, it is definitely a unique way for him to get this point across and share the story of Lothar Meggendorfer via technology.
Why is our society is obsessed with technology? Reasons bound, but my guess would be that we are obsessed with technology for the sake of convenience. We are always looking for ways to make our lives easier hence the term, “work smarter, not harder.” We are also looking for ways to accomplish more with less. The best way for us to create ease in our day-to-day involves technology. Think about the days when we actually had to write a letter, address the envelope, put a stamp on it, and place it in the mail…then wait for it to arrive at its destination! What a pain staking process!

With the increased use of technology in our society, it seems that we are facing less and less face-to-face interaction with people. We use e-mails, instant messaging, text messaging, etc and are relying less and less on communicating in person – over the phone or face-to-face. This is what I thought of when I read the article about the refrigerator being able to order more milk. In the future, will we ever go to the store? Or will there simply be individuals (or machines!) filling grocery orders and shipping them to various households, which will completely negate the need for the grocery store! Therefore, grocery stores will become obsolete including cashiers, stockers, etc. What will happen to my local grocer, Publix, whose tag line is "Where shopping is a pleasure!" 

Then there is the question of how companies will get new products out there. I know my grandmother loves to go up and down every aisle of the grocery store in order to see what new products are on the market. Will companies include a “new products flyer” in your order? Free samples? Perhaps there will be a screen on the refrigerator that advertises new products and you can select to order them.

One final thought: A co-worker of mine utilizes the technology of Nest, “the smart thermostat that learns what temperatures you like, turns itself down when you're gone, and is remotely controllable through Wi-Fi,” and wonders when this technology will be coming to cars (Dickey, 2013). For example, your car will automatically know the route you take to work and thus drive itself there. Yep, I believe that day is coming in our technological world.

Dickey, M. (2013). The Internet of Things is Finally Here and Soon Your Fridge Will Buy
Milk For You.  Business Insider.
evolve-2013-1#ixzz2HvaSm3F0

Tuesday, October 8, 2013

COMM 510: Blog Post - Week #3


The story I decided to review can be found here:


I decided to look into this story simply because its content caught my eye as something that we all need to be aware of since, as you will see, even those in the industry overlook the reputation of their sources.

This story is about Anna Kooiman, Fox News host, taking for granted information she heard of President Obama using his own funds to re-open a Muslim museum after the government shutdown. It turns out, the story originated from National Report – a parody news site, and can be found here:


Long Island Newsday claims that Kooiman didn’t cite a source, but noted that National Report had posted the falsehood. The L.A. Times comments that National Report, classified as a satirical news site, “seems more about spreading misinformation than social critiques” (Blake, 2013).

The impact of this unrestricted web publishing is obvious – Kooiman took the information as fact and, as a result, compromised the credibility of herself and her news station. I was unable to find any information on where Kooiman first learned of the information, but it would be interesting to note how she heard of this information herself.

In my opinion, this website is classified as a new and journalistic site – a location where “anyone can publish his or her own ‘news’ on the Web” (Montecino, 1998). However, who is to blame in this instance? Kooiman for not checking her facts? Or the website for allowing such information to be posted? I believe it is the fault of each party.

My father always said anyone who tells you to trust him or her simply because he or she is a professional was lying. He used to say, “You can be a professional nose-picker, that doesn’t mean anything.” Crude as it may be, when it comes to web content, I believe him. It is our job as readers and consumers of media to research "any evidence that the author of the Web information has some authority in the field...[his or her] qualifications, credentials, and connections to the subject" (Montecino, 1998). 



Blake, M. (2013). Fox News host sorry for false report of Obama funding Muslim
museum. L.A. Times.

Montecino, V. (1998). Criteria to Evaluate the Credibility of WWW Resources.
George Mason University.

Tuesday, October 1, 2013

COMM 510: Blog Post - Week #2


A lot of what I know stems from listening to what other people are talking about or, in other terms, what’s “trending.” I retrieve a lot of such information from family and friends. Depending on the person, the content, or where they claim they heard the information, I do my own type of research and follow-up.

As I was reading through my Twitter feed today, I saw an article from The Economist that talked about why Brazil is such an expensive country. You can view the article here: http://tinyurl.com/luo2n2z

I believe the information to be true based on other reports I’ve read regarding the currency appreciation and taxes in Brazil. However, for the purposes of this assignment, I did choose to log onto the “About Us” section of The Economist website and learned much more about the organization as a whole that made me believe even more in their reporting. What I discovered is that The Economist does not include authors or their work because they believe that what is written is more important than who wrote it. I also learned that, since 1928, half the shares of The Economist have been owned by the Financial Times (a subsidiary of Pearson) and by independent shareholders. The board of trustees appoints the editor. (The Economist, About Us)

I believe, as the example mentioned above, social media sites are definitely reliable for obtaining credible information. However, like anything else, you must go to the source and determine the validity of the information. If a friend of mine had posted this same information I would have asked her to cite her sources or give me evidence of why we should take this as fact.

The Economist. (2013). Abous Us.

Wednesday, September 25, 2013

COMM 510: Blog Post - Week #1


I’m not sure what qualifies as new media any more, but on a daily basis I engage in e-mail, the internet, texting, apps on my smartphone, listening to music on my iPod, instant messaging, etc. The interesting part is that I do all of those things personally AND professionally as my company provides an iPhone for my professional use. Another app I was recently introduced to was Klout. If you haven’t heard of this tool, I encourage you to research it. As Communication students, I believe it is valuable for us to take a pulse on capability of influencing others. I’ve been told that a Klout score between 50-60 is considered good while anything above 65 is excellent. A colleague of mine has a Klout score of 91, which is practically unheard of!

For a long time I was against many social media sites, mostly Facebook. My reasoning behind this was due to the fact that many times Facebook is a breeding ground for negative consequences regarding long-term health, happiness, and the general well-being of individuals, families, and communities. For example, in 2011 Facebook was cited in a third of all divorce filings. In addition, more than 80 percent of divorce attorneys in the United States say, “social networking in divorce proceedings is on the rise” (Lupkin, 2012).

However, I have come to recognize that along with anything good also comes anything bad. Of course we can examine the negative influences and aspects of social media platforms such as Facebook, but what about the benefits? I love being able to keep in touch with friends and colleagues from many years past or family I haven’t seen in years.

I am very intrigued to read the rest of our textbook as I feel this will be a vital tool in enabling us to decipher legitimate and reliable content. The author sums up chapter two adequately when he says, “in the twenty-first century, access to information has reached a new high. The question we now face is how to proceed: how do we identify, with our new tools and options, what information is reliable?” (Kovach & Rosentiel, 2011, p. 25). 

Kovach, B. & Rosenstiel, T. (2011). Blur: How to Know What's True in the Age of Information Overload. Bloomsbury, USA